At Digitalgo, our mission has always been clear: to bring the value of digital advertising back home to Mauritius. Too often, advertising spend flows toward global platforms — without truly benefiting our local businesses, publishers, or content creators.
We believe it’s time to change that.
That’s why we’re proud to announce a decisive milestone in our journey: thanks to a strategic investment from Seed Capital and our integration into Turbine’s acceleration program, Digitalgo is now ready to scale up and strengthen its role as a key player in the Mauritian digital ecosystem.
Why This Matters
Since launching in 2022, we’ve been focused on building a platform that solves a specific need: a 100% local advertising solution, designed by and for Mauritius.
- For advertisers, this means access to a simple, transparent, and high-performing tool, deeply aligned with the local market.
- For publishers and creators, it’s a fair, efficient, and sustainable way to monetize their content.
- For the local economy, it ensures that advertising investments stay on the island and actively contribute to its growth.
Our vision is twofold: to help brands connect meaningfully with their Mauritian audiences — and to empower the local media and creative ecosystem through fair revenue opportunities.
What Seed Capital’s Investment Means for Us
Seed Capital’s investment of Rs 5 million goes beyond financial support — it’s a strategic partnership that will enable us to:
- Advance our ad tech, with new features tailored to local needs
- Strengthen our team, by recruiting key talent to support rapid growth
- Lay the groundwork for regional expansion, starting with the Indian Ocean and Africa — while keeping Mauritius at the heart of operations
Thanks to Turbine’s acceleration program, we also benefit from structured support: mentorship, a strong partner network, and strategic business guidance to help us turn vision into execution.
A Solution Built for Mauritius – For Advertisers of All Sizes
From Top 100 companies to big SMEs and even the smallest SMEs, one challenge is the same: international platforms dominate the digital advertising space, but they aren’t tailored to the unique needs of Mauritius. Advertisers often pay more for less accurate targeting, and local publishers struggle to monetize their traffic effectively.
Digitalgo addresses these challenges with:
- Precise local audience targeting based on behavioral, demographic, and contextual data specific to the Mauritian market
- Viewability-based billing: advertisers only pay for impressions that are actually seen, in line with global standards
- Real-time performance data: every campaign is tracked live via a user-friendly dashboard, enabling quick adjustments to maximize ROI
For Publishers and Content Creators
We simplify and empower digital monetization through:
- Easy banner integration on local websites
- Complete transparency on earnings and performance
- Higher revenue per 1,000 impressions: fewer intermediaries mean more value for each visit
By combining these features, Digitalgo ensures measurable results while keeping advertising investment within the local economy.
A Local Alternative to Global Giants
Let’s be honest: global platforms dominate the market. But this dominance comes at a cost:
- A significant portion of ad spend leaves our economy
- Local publishers struggle to earn fair revenues
- Advertisers must adapt to foreign systems that ignore local nuances
Digitalgo offers a better path:
- A platform priced in Mauritian Rupees, built for our market
- A 100% local ad network with Mauritius’ leading websites
- Easy-to-manage, real-time campaigns with precise targeting and total transparency
By choosing Digitalgo, advertisers directly support the Mauritian digital economy — while accessing smarter, more effective campaigns.
Our Medium-Term Vision
With the support of Seed Capital and Turbine, we aim to:
- Capture 5% of the local digital ad market
- Grow our network of publishers and content creators, expanding access to high-quality local content
- Launch our platform across other emerging markets, while maintaining our operational base in Mauritius
Our ambition is to position Mauritius as a regional hub for advertising innovation — proving that a local solution can deliver performance, transparency, and sustainable economic impact.
A Milestone for the Local Digital Ecosystem
This investment and acceleration program are more than just a step forward for Digitalgo — they highlight the need for innovative, locally tailored solutions in the Mauritian market.
Every campaign on Digitalgo is more than just an ad — it’s an investment in our economy, direct support for local creators, and a building block for a stronger, more sustainable digital ecosystem.
Our message to advertisers is simple: Stay local. Invest local. Grow local.