In a fast-paced digital world, where every second counts and competition is fierce, brands are turning to more agile and efficient advertising methods. Among the most transformative tools in modern digital marketing are Real-Time Management (RTM) and Real-Time Bidding (RTB) – a winning duo that reshapes how brands connect with their audiences. What Is Real-Time … Read more
Smartphone adoption in Mauritius has seen remarkable growth over the past few years. Affordable mobile devices and budget-friendly data plans have made smartphones a staple in everyday life for a majority of Mauritians. According to Statistics Mauritius, over 70% of the population owns a smartphone, making mobile not just a tool—but a vital platform—for businesses … Read more
In the fast-evolving digital landscape, small and medium-sized enterprises (SMEs) often face the challenge of maximizing their advertising budgets while reaching the right audience. Traditional advertising methods can be costly and inefficient, but programmatic advertising offers SMEs a smarter, more data-driven solution. By automating the ad-buying process and optimizing campaigns in real-time, programmatic advertising levels … Read more
The world of digital advertising is packed with technical terms and industry-specific jargon that can sometimes feel overwhelming. Whether you’re a marketer, business owner, or just someone curious about digital ads in Mauritius, understanding these terms can help you make better advertising decisions. In this blog, we’ll simplify key digital advertising and programmatic terms so … Read more
The festive season in Mauritius is a vibrant time of the year, filled with celebrations, shopping sprees, and a surge in consumer activity. For businesses, it presents a golden opportunity to connect with audiences and drive sales. One of the most effective tools to maximize this opportunity is display advertising. Here’s how leveraging display ads … Read more
The digital advertising landscape is undergoing a seismic shift as privacy regulations and consumer demands for data security force brands and advertisers to rethink how they connect with their audiences. With the phase-out of third-party cookies expected to be completed by the end of 2024, the urgency to adapt has never been higher. Brands must … Read more
As we move further into 2024, the landscape of digital advertising is evolving rapidly. Traditional ad formats and channels are being replaced or enhanced by new approaches, with a greater emphasis on user privacy, creativity, and cross-platform engagement. One of the most significant shifts is the rise of contextual targeting solutions—a direct response to increasing … Read more
We browse through an enormous amount of free content every day on the Internet. The global average time spent browsing the internet on a smartphone is currently at 2 hours and 35 minutes and the vast majority of that content is free.
Programmatic advertising is a powerful tool for brands and companies, be it on the local Mauritian market or internationally. The possibility to program adverts is a leverage that businesses can use to find the right customers, at the right time.
The digital industry in Mauritius is multifaceted. The evolution of Information Communications Technology infrastructure, and evolving cybersecurity protocols are the substrate on which this industry grows.