We browse through an enormous amount of free content every day on the Internet. The global average time spent browsing the internet on a smartphone is currently at 2 hours and 35 minutes and the vast majority of that content is free.
Programmatic advertising is a powerful tool for brands and companies, be it on the local Mauritian market or internationally. The possibility to program adverts is a leverage that businesses can use to find the right customers, at the right time.
The digital industry in Mauritius is multifaceted. The evolution of Information Communications Technology infrastructure, and evolving cybersecurity protocols are the substrate on which this industry grows.