The digital advertising landscape is undergoing a seismic shift as privacy regulations and consumer demands for data security force brands and advertisers to rethink how they connect with their audiences. With the phase-out of third-party cookies expected to be completed by the end of 2024, the urgency to adapt has never been higher. Brands must … Read more

As we move further into 2024, the landscape of digital advertising is evolving rapidly. Traditional ad formats and channels are being replaced or enhanced by new approaches, with a greater emphasis on user privacy, creativity, and cross-platform engagement. One of the most significant shifts is the rise of contextual targeting solutions—a direct response to increasing … Read more

We browse through an enormous amount of free content every day on the Internet. The global average time spent browsing the internet on a smartphone is currently at 2 hours and 35 minutes and the vast majority of that content is free.

Programmatic advertising is a powerful tool for brands and companies, be it on the local Mauritian market or internationally. The possibility to program adverts is a leverage that businesses can use to find the right customers, at the right time.

The digital industry in Mauritius is multifaceted. The evolution of Information Communications Technology infrastructure, and evolving cybersecurity protocols are the substrate on which this industry grows.